Carlow, Ireland | 086 837 2788 | liam@mayflydigital.ie | https://www.linkedin.com/in/ldennehy/ | www.mayflydigital.ie
SUMMARY
Solid background in using both Google Analytics and Adwords to manage relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI and increase customer acquisition. Extensive experience managing multiple cross-industry brands online with five figure monthly spends across multiple digital channels to deliver targeted efficiencies. Commercial expertise in web usability, landing page testing, website design, quantitative skills and ROI analysis. Experienced in collaborating with multi-discipline web development teams to constantly analyse, test and optimise PPC and SEO performance. Cross-channel online and offline sales background, including founding start up SMEs. Excellent communication skills and proven stakeholder management.
PROFESSIONAL EXPERIENCE
Managing Director, Mayfly Digital | Dublin, Ireland July 2009 – Present
- Manage large scale ad-spend across many clients across several different sectors.
- Pre-sales engagement work including proposal development, testing to constantly increase the volume and quality of leads for each channel
- Develop, recommend, and execute proposal, account, & campaign strategy
- Drive full client management and issue resolution
- Lead role in landing page development, implementation, multi-variant testing, optimisation and consulting.
Search Account Manager/Sales Manager, Johnstown Living | Kildare Ireland August 2007 – July 2009
- Responsible for search engine marketing/SEM, Pay Per Click Marketing/PPC, Social Media/SMO, web site design, web development, e-mail marketing, website analysis, and lead generation.
- Managed both the Sales and Presales teams.
Account Manager, Dell | Dublin, Ireland August 2005 – August 2007
- Provided customers with a total sales experience, from positioning the right solution right through to after-sales
- Consistent overachievement on sales targets
- Completed numerous Dell training courses
- A good general knowledge of IT networks, hardware and software
Search Account Manager/Sales Manager, NewHouse.ie | Dublin, Ireland November 2001 – July 2005
- Developed Affiliate Program for new client retention and revenue stream.
- Actively made recommendations and formulated testing structures for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.
- Managed Sales Team
SKILLS
online marketing | social media | digital marketing | web marketing | internet marketing| Pay per click | PPC | SEO |SEM | SMO
EDUCATION
NUI Maynooth | BA Music