Your Products are Available 24/7
While having the product in your office can help give your clients an idea of what you recommend, allowing them to purchase from you online will open the door to more sales. They don’t have to drive over to your office to pick up their product or order that last-minute necessity, they can have it delivered to their door!
Reach a New Audience with Search Engine Visibility
In addition to the branding and relationships you create in your office, adding an online store will increase the traffic to your website through search engines. When potential customers search for a product that you carry, those results will show up in their searches.
Lower the Cost of Your Retail
With an online presence, you can gauge how popular items are and only carry a certain number of products in your office. You also will be able to expand your product selection with a little overhead cost. You don’t need additional personnel, advertising and marketing are less expensive, and you won’t have to take up valuable real estate in your office.
Create Targeted Communication Around Sales
By having a clear example of what products your clients are buying, you can target their interests through communication and marketing. You can also use this information for planning sales, offers, and discounts to products and services. Keep this information all online so that these conversations don’t cut into valuable office time during the client’s appointment.