It’s that time of year again. Shop shelves are stacked high with Halloween costumes, and that can only mean one thing: Black Friday Cyber Monday (BFCM) is just around the corner.
Even though Black Friday has been around for decades, we’re witnessing a fundamental shift in the biggest shopping weekend of the year, one that creates opportunities for more businesses than ever—including yours, no matter your size or location.
How to prepare for BFCM
People will be shopping during BFCM, and there’s no reason they shouldn’t be shopping at your store. To prepare, it’s time to start thinking about two key things:
- What will you promote or offer this BFCM?
- How will you get the word out?
What will you promote?
BFCM is known for deep discounts, but that’s not the only way to get the attention and interest of your ideal customers. In the past, we’ve seen independent businesses run campaigns focused on limited-run products, offering exclusive deals, and giving back to causes they support. No matter your margins or promotion strategy, there’s a place for you to win the attention of your customers during BFCM as they’re starting their holiday shopping.
How will you get the word out?
During a sales rush all of your marketing channels matter. How will you leverage email, social, SEO, and paid ads to build your marketing campaign this year? We are here to help you.